面试题与答案

This is almost always the first SEO interview question you will need to answer. SEO is the process of improving the quality and quantity of website traffic in organic search results. This is done by increasing the visibility of a website or web page on a search engine without paying for it.

SEO stands for Search Engine Optimization.

Marketing had seen a paradigm shift, and every year something new has been available on the Internet for people to use and explore. With the increase in online behavior, the race to show up on the first page of search engines has become extremely competitive. For a business to succeed in the online world, it must implement SEO to stay on top.

Local SEO is targeted towards users and potential customers who are interested in local searches for a business’s products or services. These basically include location-based queries and results.

A search engine is a software system, which searches the world wide web for relevant information on a particular query raised by a user on the Internet.

• Google
• Bing
• Yahoo!
• DuckDuckGo
• Yandex
• YouTube
• Amazon
• Baidu

WWW stands for the World Wide Web. It is a collection of websites stored in web servers, which are connected to local computers.

Googlebot is Google’s web crawler. It finds, crawls, and indexes web pages.

On the Internet, a domain name (e.g. withoutbook.com) is an address where Internet users can access your website, and it includes web addresses, email addresses, and the addresses of the Internet protocols. It is basically a shortcut to the server that hosts your website.

Without a domain name, one would have to enter the full IP address to visit a website. IP addresses are numerical labels and are not very convenient for regular use.

A domain name has two main elements:

• The website’s name (e.g. withoutbook)
• The domain name extension (e.g. .com)

It is good to have three primary keywords and some secondary keywords, but it shouldn’t look unnatural within the content, and the number of keywords to be used depends on the content length, page flow, keyword difficulty, etc.